Tenuta Elmata & Bricks Collective — Building a New Distribution Model for a New Generation.

Tenuta Elmata, the Tuscan estate owned by William and Ellen Marie Paus, together with the Norwegian venture Bricks Collective, is introducing a new distribution model designed for one of Europe’s wine markets. By combining producer‑driven authenticity with a collective‑based ownership structure, the partnership aims to open new pathways for small and independent wineries seeking visibility in Europe.

In a market defined by regulation and dominated by large structures, Tenuta Elmata and Bricks Collective are building what Falstaff describes as “a small Gallic village” — a place where producers and enthusiasts meet on equal terms, and where distribution is driven by collective rather than advertising.